A Boutique Creative Studio
At Caro, we join forces with founders to craft creative, impactful brand stories from the ground up. We don’t just put your brand in front of the right people, we keep it in front of them. Because good stories are hard to forget.
Our interdisciplinary approach means your core message is strategically shared with press, and brought to life with thoughtful social media strategies, select partnerships and experiential moments.
Caro is a boutique creative studio. After years working as an acting account director for a boutique PR and creative agency in New York, our founder Caroline McKay noticed a trend. Whether in hospitality, food, fashion, design, or lifestyle, small and large brands all experience the same challenges: getting clear on their stories, choosing who to share them with, and ensuring they hit the right notes.
Our studio is here in New York City. But our ‘work from anywhere’ approach means we can connect with clients anywhere in the world, from Mexico City to Melbourne.
We do a little bit of everything. Think public relations, creative direction + styling, influencer introductions, branding and partnerships services. Each multi-channel strategy is crafted according to the individual concept or brand.
We listen. We strategize. We create stories and visual elements that stick with key audiences.
"The Caro team is the absolute best. We've been blown away by the amount of press they were able to secure for our launch. We get so many texts and emails from friends in the industry asking who is running our PR because they're as impressed as we are! Caro's strategic thinking and partnership has been pivotal in helping set us up for success as we continue to grow together."